Improve your branding with online learning

This online writing course, developed by Mary Morel, is designed to help small-to-medium-sized businesses or organisations use consistent styles in all their communications.

Writing styles, such as the way you punctuate a list or express a date, are part of your branding. First impressions count and if you use inconsistent capitals or write about currency in different ways, your credibility drops.

At the end of this online writing course, you may decide to develop your own in-house style guide and you can use the material in this course as a starting point.

Buy now for A$39

Course content

This elearning course follows an alphabetical format.

• Abbreviations, contractions, acronyms and initialisms
• Bold, underlining and italics
• Capitals
• Date styles
• List styles
• Money styles
• Number styles
• Quotation mark styles
• Spacing styles
• Your style guide

This online course is interactive, and the information is accompanied by activities and quizzes. You can also download a PDF for future reference.

This course takes 2–4 hours and you have access for one year.

Feedback

‘I learnt that consistency is the key and that there are no hard and fast rules for some things.’

‘I found the sections on abbreviations and quotation marks very helpful.’

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Writing tips

How to address a couple in a letter