Good grammar improves your credibility When extolling the virtues of learning grammar, some people take a ‘shame’ approach. ‘If you use poor grammar,’ they say, ‘you damage your own reputation and, if you’re writing on behalf of your organisation, you damage the brand.’ And today with social media, mistakes linger even if they are quickly […]
Deleting clutter from your writing improves readability Short sentences are easier to read than long, complex sentences. Readability tests prove this. As is usually the case with English, there are exceptions to this rule, and long sentences can work well. As Joseph M. Williams says in Style: Toward Clarity and Grace: ‘Every competent writer has […]
Your choice of bullets or prose depends on your purpose Many writers use bullet points in executive summaries on the basis that they are short and to the point, and because they believe that most readers prefer to read bullet points rather than prose. It is true that bullet points can be short and to […]